As they say the first impression may be the most lasting one, what do you think leaves the feeling of an organization on its customers? Correct! The company logo is the company’s first impression.
The next question that arises is if the top management be actively involved with designing a custom logo for his or her business or should they just leave it with their design team or a third party design studio? Nowadays companies want to be more personal with their customers, as the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.
Some may view designing a custom logo as tedious, whereas it usually is turned into a nice process if the following are kept in mind when making a custom logo:
FONT
Logos mostly fail due to a poor font choice. It can be a little difficult to choose a font which will catch attention rather than allow identity be ignored. Certain tips can ease the decision of font:
? Avoid using common fonts, fonts that are used by the majority. Use a unique font that will make your company stand out from its competitors.
? Make sure your fonts are legible. Don’t try to get too creative by developing a font that’s so unique that it becomes quite difficult for a customer or an onlooker to decipher.
? At times using two forms of fonts makes your logo more communicative.
COLOR
One should use colors with their advantage in terms of custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brandname appeals to is the sense of sight. If your logo is not appealing to the eye you can be attracted to your brand or business? Carefully pick custom logo floor mats that may represent your company make sure it is in line with what your organization does and in line with your company’s mission statement.
Another problem that arises with regards to image selection is downloading a graphic for the logo without realizing it’s already in use by a company in the related or unrelated industry. That leads to many legal charges and issues.
COMPANY GOAL
Lastly and most importantly remember your goal. Your final goal is brand recognition. By considering your logo customers should instantly have the ability to recall your brands or business.